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Posts for 2016

2016 Sturgis Motorcycle Rally Summary

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SMRAs expected, the 2016 Sturgis Motorcycle Rally was not nearly as large as the 75th anniversary in 2015.  With all data now in, the official estimated attendance was 448,000.  The official attendance estimate for the 75th Rally was 739,000.  The attendance number is calculated based on several data points including tons of garbage hauled within the City, Department of Transportation vehicles counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts.  All of these numbers were down from 2015 and many were also equal to or slightly down from the 2014 Rally.

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Registrations open for the 2017 METZELER VILLAGE, the special campsite organised by the tyre brand to accommodate motorcyclists at the heart of the Isle of Man TT

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Metzeler Village

For the fifth consecutive year, METZELER will welcome motorcyclists and two wheel fans alike to the National Sports Centre in Douglas, the multi-purpose facility that allows guests to experience the thrill of the TT from a privileged yetlow-cost position!

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Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism

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2016 Sturgis Motorcycle Rally

STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.

Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

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B-1 Flyover To Cap Off Veteran's Ceremony In Sturgis Aug. 9

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B1 Bomber FlyoverAviators from the 28th Bomb Wing will provide a B-1 flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 9 as part of the 16th Annual Veterans Recognition Ceremony.

"The B-1 flyover is a powerful testament to our nation's military might and unwavering commitment to preserving the freedoms we all cherish," said Jerry W. Cole, City of Sturgis Rally and Events Department director. "It is the perfect way to honor all those who have served our country and those currently serving."

 

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Thank You To Our Sponsors

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Sturgis Motorcycle Rally

The City of Sturgis would like to take a moment, on the eve of the 76th Annual Sturgis® Motorcycle Rally™, to recognize and express our sincere thanks to our Rally Sponsors.

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Carey Hart to Lead the Good Ride during the 76th Sturgis Motorcycle Rally

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Carey Hart Good Ride Sturgis

Information Update: There has been an incorrect date circulating for this event. The Ride is taking place on Sunday, August 7. The Pool Party is scheduled for Tuesday, August 9.

Carey Hart is returning to the Sturgis Rally this year after attending the 75th Sturgis® Motorcycle Rally™ as the Grand Marshall of the Mayor's Ride. This year, you are invited to join Carey and company to be a part of a new charity event called the 'Good Ride'.

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White Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees

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White Plate Racing AssociationWhite Plate Racing Association is excited to announce the pre-registration of Mr. Jared Mees, the number one seated professional racer in America at this year's "Pappy Hoel Classic" half mile race. This famous event kicks off The Sturgis Rally with big time Professional racing on Monday, August 8th at the Meade County Fairgrounds. Where #1 goes ,so too does many of the top racers in the nation. Tuesday, August 9th is a spectacular Vintage racing program with top local and National racers. The Tuesday Vintage program is rounded out with The 20th Century Racing board trackers from the 1920's and 1930's. A special class has been added for Roland Sands and The Hooligans on the Tuesday program.

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Kingpin Strikes In Sturgis!

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Sturgis MuseumArlen Ness Recognized For Lifetime Achievement Honors

Sturgis, South Dakota, July 5, 2016 — In keeping with the Sturgis Motorcycle Museum's mission to honor those who have made a positive and significant impact on the sport and lifestyle, a special "Lifetime Achievement" award has been added to the Class of 2016 induction ceremonies. Already a Sturgis Museum Hall of Fame member circa 1992, Arlen Ness was a unanimous choice to receive the first Lifetime Achievement honors.

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Second Annual Aidan's Ride Sturgis Set for 76th Anniversary Sturgis Motorcycle Rally 2016

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Aidens Ride

Aidan Jack Seeger Foundation Charity Ride to Fight ALD Building on Initial Success

Brooklyn, New York - The second annual Aidan's Ride Sturgis, a charity motorcycle ride organized to fight ALD, will take place August 8, 2016, during the 76th anniversary of the iconic Sturgis Motorcycle Rally®. Last year, 75 riders participated, raising over $13,500 for the Aidan Jack Seeger Foundation, and organizers expect an even bigger turnout this time around.


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Rockford Fosgate Is Official Motorcycle Audio Sponsor Of The Sturgis Motorcycle Rally 2016

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Rockford FosgateRockford Fosgate Will Demonstrate its New Line of Motorcycle  Audio Upgrade Kits and Components in Downtown Sturgis, SD

TEMPE, Ariz. – Rockford Fosgate (www.rockfordfosgate.com), the industry leader in high-performance audio systems, is proud to announce for the third consecutive year that it will be the official motorcycle audio sponsor of the famed Sturgis® Motorcycle Rally™ 2016. Rockford Fosgate is proud to bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 76th annual week-long event from August 8-14.

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Motorcycle Racing Legend Ben Bostrom Named Grand Marshal For 14th Annual Sturgis Mayor's Ride

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Sturgis Mayor's RideSTURGIS, S.D. – Ben Bostrom, renowned U.S. motorcycle racer, has been named the Grand Marshal for the 14th Annual Sturgis Mayor's Ride on August 8, 2016, during the Sturgis® Motorcycle Rally™. Bostrom started his career out strong by winning the AMA National 600 Dirt Track Championship in 1993 and quickly turned to road racing in 1995. Bostrom has won numerous races atop a variety of bikes, including Ducati, Honda and Harley-Davidson. He and his brother, Eric, quickly rose to fame in the racing world and have won numerous races in the States and internationally. The Bostrom Brothers are making their return to Sturgis to continue their tradition of riding with people from around the world in the annual Sturgis Mayor's Ride.

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Innovators Bert Baker & Jerry Covington Lead 2016 Sturgis Hall Inductees

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Sturgis Motorcycle Museum and Hall of FameA couple of inveterate tinkerers and V-Twin innovators lead the pack headed into the Sturgis Motorcycle Museum Hall of Fame Class of 2016. Both Bert Baker and Jerry Covington have made an indelible stamp on the industry and have "the right stuff" to meet the Museum's criteria for inclusion in a select group of individuals who have impacted our industry.

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Mount Rushmore celebrates its 75th Anniversary

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Mt Rushmore National Memorial 75th AnniversaryThe Shrine of Democracy has a birthday coming up. This year, Mount Rushmore is celebrating its 75th birthday, making it one year younger than the Sturgis Motorcycle Rally. What a road it has been. The towering, 60 foot faces of George Washington, Thomas Jefferson, Abraham Lincoln, and Theodore Roosevelt grace the American skyline and welcome visitors from around the world each year. The beauty of Mount Rushmore can be seen from multiple different areas and in multiple different ways. Here are a few ways to celebrate the 75th anniversary of Mount Rushmore.

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Harley-Davidson Demo Rides

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Harley Davdison Demo Rides Sturgis RallyDon't miss your chance to test ride some of the newest and greatest Harley-Davidson® Motorcycles during the 2016 Sturgis® Motorcycle Rally™. This is your chance to test ride that bike that you've had your eye on for the past year and it's taking place right in the heart of the action at the Sturgis Community Center.

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Sturgis Motorcycle Museum Salutes Freedom Fighter

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Sturgis MuseumSTURGIS, SD – (Motor Sports Newswire) – In keeping with the Sturgis Motorcycle Museum’s mission to Honor the Ride, a special “Freedom Fighter” award recognizing an individual who has fought to protect the rights of motorcyclists was instituted. For 2016, the Freedom Fighter is Gary Wetzel, a Vietnam Veteran and Congressional Medal of Honor recipient who has been active for decades in raising awareness of not only Veteran’s issues, but also protecting riders rights.

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Myrick Robbins Takes Reins at the Sturgis Motorcycle Museum

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Sturgis MuseumMyrick Robbins Named Executive Director Of Sturgis Motorcycle Museum

"The Sturgis Museum belongs to everyone, but they have left me with the keys to take it for a joy ride," says Robbins."How great is that? For a lifelong rider who wants to live in a world filled with loud pipes, endless curvy roads and great conversations at the next fuel stop, this really is the opportunity of a lifetime."

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