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2016 Sturgis Motorcycle Rally Summary

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SMRAs expected, the 2016 Sturgis Motorcycle Rally was not nearly as large as the 75th anniversary in 2015.  With all data now in, the official estimated attendance was 448,000.  The official attendance estimate for the 75th Rally was 739,000.  The attendance number is calculated based on several data points including tons of garbage hauled within the City, Department of Transportation vehicles counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts.  All of these numbers were down from 2015 and many were also equal to or slightly down from the 2014 Rally.

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Myrick Robbins Takes Reins at the Sturgis Motorcycle Museum

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Sturgis MuseumMyrick Robbins Named Executive Director Of Sturgis Motorcycle Museum

"The Sturgis Museum belongs to everyone, but they have left me with the keys to take it for a joy ride," says Robbins."How great is that? For a lifelong rider who wants to live in a world filled with loud pipes, endless curvy roads and great conversations at the next fuel stop, this really is the opportunity of a lifetime."

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Sturgis Motorcycle Rally, Inc., Donates $75,000 to Sturgis-area Charities in Wake of Courtroom Victory

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SMRiSouth Dakota Non-profit Corporation Gets Back to Giving After Lengthy Lawsuit

Sturgis, South Dakota (December 21, 2015) - Sturgis® Motorcycle Rally, Inc. (SMRi), official stewards of the Sturgis® brand, have announced that they have donated $50,000 to Sturgis® Rally Charities Foundation, $20,000 to the Sturgis® Rally Community Development Fund and $5,000 to Sturgis Community Preschool for 2015. The monies donated to Sturgis® Rally Charities Foundation will in turn be distributed to local charities in and around the Sturgis and Black Hills community. This is the fifth year in a row SMRi has made such a contribution, all of which have been made possible by community-supported official licensing agreements that SMRi manages for the Sturgis® brands. These donations come in the wake of SMRi's overwhelming victory in court against Rushmore Photo and Gifts and WalMart over illegal sales of Sturgis Motorcycle Rally® counterfeit-themed goods.

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Sturgis Motorcycle Rally Inc. Looks to the Future After Verdict in Lengthy Lawsuit

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SMRISturgis, South Dakota (October 30, 2015) – After spending the last several weeks in court, Sturgis Motorcycle Rally, Inc. (SMRi), a South Dakota nonprofit corporation and the official stewards of the STURGIS® brand, today heard a unanimous and overwhelmingly positive verdict in a lawsuit filed by SMRi several years ago.

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J&P Cycles Sturgis Retail Center Set to Open June 1

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JP CyclesANAMOSA, Iowa – The roar of motorcycles traveling down Lazelle Street, in Sturgis, South Dakota, will take place a little earlier this year than in previous years. J&P Cycles will open its newly remodeled year-round retail center on Monday, June 1. A 10 a.m. ribbon cutting ceremony will be held at the facility located at 1650 Lazelle Street and will be attended by the Mayor of Sturgis, city council members, area business leaders and members of the J&P Cycles senior management.

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J&P Cycles Opening Year-Round Sturgis Retail Center

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J&P CyclesAftermarket Motorcycle Parts and Gear Retailer Opening June 2015

ANAMOSA, Iowa. – After years of J&P Cycles holding down fort in Sturgis, South Dakota in the weeks before, during and after the yearly Sturgis® Rally, a permanent, year-round retail center will open its doors in June.

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Freestyle Motocross Legend Carey Hart Named Official Grand Marshall For Sturgis City Of Riders Mayor’s Ride At The 75th Annual Sturgis Motorcycle Rally

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Sturgis Mayors RideSturgis, SD – The City of Sturgis is very excited to name Carey Hart as the official Grand Marshall of the 13th Annual Sturgis City of Riders Mayor’s Ride at the 75th Annual Sturgis® Motorcycle Rally™.

The annual Sturgis City of Riders Mayor’s Ride is on Monday, August 3th, 2015, and is a fundraiser for the Sturgis Volunteer Fire Department, Ambulance Service and Police Reserves.   Join Carey Hart, Sturgis Mayor Mark Carstensen, state and local legislators, industry professionals, motorcycle enthusiasts, other celebrities and legends on a fully escorted motorcycle ride through the Black Hills of South Dakota.

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Museum & Hall Of Fame Hires Tigra Tsujikawa As Marketing & Development Director

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Sturgis Motorcycle Museum Expansion Plan
Sturgis, SD — The Sturgis Museum & Hall Of Fame board of directors is proud to announce the appointment of industry veteran Tigra Tsujikawa as Marketing & Development Director. Just in time for the annual motorcycle rally in the Black Hills, the hiring of Tsujikawa is part of the museum's stated mission to "honor the ride and build the legacy" of the Sturgis Rally.

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Lance Armstrong Leads The Charge To Raise Funds For The City Of Sturgis All Volunteer Fire Department For City Of Sturgis Mayors Ride At The 74th Annual Sturgis® Motorcycle Rally™

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Sturgis, SD - Linked by a love of all things on two wheels, Lance Armstrong will be joined by a cast of motorcycling and bicycling VIP’s in an effort to raise funding for the Sturgis All-Volunteer Fire Department. An experienced enduro motorcycle rider, Armstrong was invited by the city of Sturgis to come and ride and was subsequently named Grand Marshal of the 12th Annual Mayor’s Ride, taking place on Monday, August 4th at 9:00 am, departing from the City of Riders Expo in downtown Sturgis, South Dakota.

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Sturgis Buffalo Run Offroad Motorcycle Race

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Make sure your helmet is on tight, rev your engine, and let's get ready to race!  This year the 1st annual "Sturgis Buffalo Run" will have off-road motorcycle racers battling it out for cash prizes.  It is sponsored by OMA Nationals, the leader in off-road events for over 30 years. This three day off -road racing event is sure to bring the excitement to the City of Sturgis before the 74th Sturgis Motorcycle Rally! The Sturgis Buffalo Run will be happening July 25-27 2014 at the Davenport Ranch located on Vanocker Canyon Road, 1/2 mile off of Exit 32 in Sturgis, SD.

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City Of Sturgis And Sturgis Motorcycle Rally Sponsors Join Forces In Supporting The Community Of Sturgis

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STURGIS, S.D. — As the dust has settled from the 2013 Sturgis® Motorcycle Rally, the City of Sturgis is closing the door on this years' event, and is preparing for the 2014 Sturgis® Motorcycle Rally. Part of that process includes recognizing and thanking its Sturgis® Motorcycle Rally sponsors for their varied contributions to the Sturgis community. For some, Sturgis® Motorcycle Rally "sponsor" may be a bit of a vague and perplexing term, the meaning of which more often than not seems to be a mystery of sorts.

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Sturgis Community to host Ranchers Relief Soup Supper

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The City of Sturgis, in close partnership with Sturgis Brown High School, the local business community and the Sturgis Economic Development Corporation, will be hosting a Ranchers' Relief Soup Supper on Tuesday, October 22nd at the Sturgis Community Center from 4pm to 8pm.

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Sturgis SD Storm Recovery Updates

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The City of Sturgis will resume garbage service on Wednesday, October 9. The following schedule will take place:
Wednesday – normal Wednesday route.
Thursday - normal Thursday route and also Monday’s route
Friday – normal Friday route along with the Tuesday route

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Sturgis, SD Storm Recovery Information and Closings

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The City of Sturgis is still digging out from the recent storm. All major streets have at least one lane open and electricity has been restored to most of the area. Some residents have damage to their meters and secondary lines so they are still without power.

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